TikTok appeal spreads from teens to adults

币游国际官方首页

2021-06-10

ThenumberofUKadultTikTokusersgrewby263percentbetweenSeptember2019andSeptember2020,ytheCOVID-19pandemiccontributedtothisgrowth."TikTokexperiencedhugegrowthin2020,"Ofcomsaidinitsreport."Thespring2020lockdownaccelerateditsgrowthinUKadultreach."Videocallingappswereamongthebeneficiariesoflockdownlife,withZoomandMicrosoftTeamsexperiencingmassivegrowthaspeoplemovedsocialandworkmeetingsonline."Zoomhadextraordinarygrowth,fromafewhundredthousandusersinthefirsttwomonthsof2020tomorethan13millioninAprilandMay,",,,whenUKresidentswere"moredependentthanever"ononlineservicesfor"entertainment,shopping,keepingintouch,gettinginformation,homeworkingandhome-schooling".PeopleintheUKspentanaverageof3hours37minutesadayonsmartphones,tabletsandcomputersin2020-anine-minuteincreaseon2019-aswellasanaverageof1hour21minutesadaywatchingTVstreamingservicessuchasNetflixandBBCiPlayer(24minutesmorethanin2019).Onaverage,UKresidentsspentanhourmoreonlineperdaythantheirneighborsinGermanyandFrance,halfanhourmorethanpeopleinSpain,andaboutanhourlessthanpeopleintheUnitedStates,,whichroseby48percentin2020to113billionpounds($160billion),drivenbyasharpincreaseinonlinefoodanddrinksales.。